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We simplify enrollment & administration, increase member engagement, and drive revenue.


Find out how our ready-to-go individual private exchange can help you drive engagement and retention.


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Insights From Our Blog


November 18, 2014
Oh No! The M Word! How Millennials Can Boost Membership
Association leaders and organizers hear a lot about millennials - some of it's good and some of it's not so good, but there is no reason be hesitant of the "M" word any longer. Read entire article >



November 17, 2014
Ease the Open Enrollment Confusion For Executives and Employees Alike
American employees who receive benefits through their employer feel the traditional open enrollment process in a public marketplace is frustrating. Read entire article >

About Genius Avenue

Genius Avenue enables organizations to achieve a significantly better bottom line through simplified enrollment and administration, improved member engagement, and empowerment programs to help drive revenue. Genius Avenue is the d/b/a name for DirectWeb Administrative Services LLC.

7310 N. 16th Street, Suite 228, Phoenix, AZ 85020
Phone: (602) 795-5464

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