Genius Avenue- 2013 Website
 

You have great benefit offerings and products to market, but they’re stuck on the launch pad.



INITIATE LAUNCH SEQUENCE

Don’t let limited internal resources, technology, time, and expertise prevent you from launching your benefits or entering new markets.

Genius Avenue offers everything that benefit providers, carriers, and MGA/MGUs need to successfully launch and manage their offerings.

Insights From Our Blog


August 17, 2015

HOW TO MAINTAIN CONSISTENT MESSAGING DURING A PRODUCT LAUNCH
Launching a new product takes a considerable amount of time. During this period, obstacles may arise that can derail the message. By breaking down the product launch into three phases—pre-launch, launch and post-launch—marketers can better focus on what steps they should take to maintain a consistent message throughout.
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August 11, 2015

5 TIPS ON ADMINISTERING BENEFITS FOR SMALL-MARKET COMPANIES AND STARTUPS
For managing general agents and underwriters serving smaller employer markets, there are ways to help employers overcome any operational hurdles when administering benefits.
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About Genius Avenue


Using a consultative approach and our platform of tools, Genius Avenue designs a proven solution for insurance carriers, benefit providers and managing general administrators/underwriters to successfully launch and manage their benefit offerings. Genius Avenue is the d/b/a name for DirectWeb Administrative Services LLC.

7310 N. 16th Street, Suite 228, Phoenix, AZ 85020
Phone: (602) 795-5464
 
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