Genius Avenue- 2013 Website
Genius Isn’t Just a High IQ

Genius is innovative, solving problems with unique solutions. It’s adaptable, being nimble and meeting new challenges quickly. Genius is trustworthy, inspiring confidence. It’s direct, guiding others to success.
Genius is Genius Avenue.
Streamlining business processes to make clients' lives easier.
Genius Avenue integrates enrollment, engagement marketing and empowerment products into one intelligent solution for associations, insurance carriers, third-party administrators, managing general underwriters, and product providers. We help our customers simplify these time-consuming processes and strengthen their member relationships. Learn more about our services. >
Keeping your members in mind.
We’re more than just an enrollment and administration company. We offer a complete solution that engages and empowers members with personalized information that meets their unique needs. In the age of information overload, we provide smart, targeted outreach that is meaningful and relevant to your membership.
Offering state-of-the-art technology.
Our proprietary software system, known as 3eG, eliminates the need for clients to buy, license or manage their own complex software. 3eG has allowed us to streamline administration for more than 600 organizations and serve millions of members.

Genius Avenue is a nationally licensed third-party administrator (TPA) that operates in compliance with HIPAA, GLB, PCI-DSS, and SSAE16 standards.
Meet Genius Avenue's leadership team.
Ben Rozum, President
Ben Rozum is a founding partner and president of Genius Avenue. He challenges the Genius Avenue team to continuously improve, exceed expectations, deliver on commitments, and forge exceptional partnerships with clients. Ben has more than two decades of insurance industry expertise in sales, marketing, administration, and product development and has held executive-level management positions with Fortune 500 companies and leading start-up organizations.

Ben is also a founding partner and principal of a managing general agency that focuses on voluntary benefits nationwide. He maintains licenses in all 50 states as a life, health, property and casualty insurance agent. Ben earned his MBA from The Eller College of Management at the University of Arizona after receiving a Bachelor’s degree in Economics from Central Connecticut State University.

Ben is such a techno-geek that he not only carries around the latest and greatest technology, he has every kitchen gadget known to man. Fortunately, he’s also found a way to use his love of innovative technology for a higher calling here at Genius Avenue.

Trina Thompson, VP Client Engagement
Trina Thompson is Genius Avenue’s vice president of client engagement. As our operations leader, she is responsible for driving operational excellence and delivering extraordinary customer service to our clients in the areas of implementation and onboarding, relationship management, business processing, data analytics, and reporting. She joined Genius Avenue after 11 years of proven success in operational management roles. Trina served as senior director of customer experience and global merchant services at American Express where she specialized in developing strategy and execution of customer satisfaction. Her most recent role at American Express was senior director of internal compliance where she led audit functions specific to global payment products.

On the weekends, you can see Trina on the sidelines supporting her three children at their sporting events or teaching dogs new tricks with her husband at their dog boarding and training company.

Josh Wooldridge, VP of Information Technology
Josh Woodridge is responsible for information technology operations at Genius Avenue. He provides oversight and strategic direction for systems development, data architecture, reporting, and technology infrastructure. He is also responsible for compliance and data security, including the management of CISSP certified staff. Josh has more than 17 years of experience in senior IT management roles, including serving as the Vice President of Technology and Operations at PBMS investment groups. Previous positions also include IT Director and Chief of Staff to CIO at Yahoo!, as well as IT Senior Director at Apollo Group. Josh received his MBA with a focus on Information Technology from Southern Methodist University and his Bachelor’s degree in Communications from the University of North Texas.

On the weekends, Josh uses his technology expertise to manage the remote control while cheering on his favorite sports teams.

Curt A. Wieden, VP of Marketing 
Curt Wieden leads the team that designs and builds client web portals and manages member engagement programs, as well as Genius Avenue’s own branding and marketing efforts. He’s been involved in member benefit communication and marketing for more than 18 years. Curt received his Master’s degree in Communication from the University of Florida and earned a Bachelor’s degree in Journalism from the University of Wisconsin-Oshkosh.

When he's not developing impactful marketing strategies, Curt plays drums in a band. He makes up for his lack of talent by playing as loud as he possibly can.

Wayne Hunter, Controller
Wayne Hunter has contributed more than 15 years of public accounting experience to the organization. Wayne has held positions including financial manager, billing clerk and controller. He also spent years as an audit partner for government and not-for-profit organizations. Wayne obtained CPA certification in 1998, after receiving his Bachelor’s degree in Accounting from Arizona State University.

Wayne is an avid sportsman, which gives him a much-needed break from all of those spreadsheets.

Meet Genius Avenue's sales team.
Carleigh Gordon, Vice President of Sales
Carleigh has over five years of selling in the insurance market with a focus on Associations, Affinity Management Companies, Insurance Companies and other niche markets. Prior to joining Genius Avenue, she spent 19 years working in the direct marketing industry as the Director of National Accounts for Carleigh actively participates in supporting the Special Olympics and Best Buddy organizations. She has a Bachelor of Science degree from the University of Maryland.

Carleigh has a Type A personality. When she was in college, Carleigh wanted to be President of the United States, but quickly changed her mind after working on Capitol Hill.

Greg Nelson, Vice President of Sales
Greg Nelson is part of the sales team and is responsible for new business development and strategic account management. Prior to joining Genius Avenue, Greg spent 11 years at Cigna in multiple sales management roles. His experience with large organizations combined with his expertise in employee benefits was a perfect fit for the Genius Avenue sales team. Greg received a Bachelor of Science degree at Florida State University. He currently serves on the board for a non-profit organization called Keogh Health Connection based in Phoenix Arizona. He’s also served on the Fiesta Bowl committee.

While he misses South Florida, Greg believes nothing beats the Arizona weather when it comes to hiking, golfing and skiing. And thanks to satellite TV, he can still catch his Seminoles and Dolphins on the field!

Mike Flory, Vice President of Sales
Mike Flory joined Genius Avenue with more than 30 years of sales experience, primarily in the insurance and health care industries. His consultative sales approach has helped cement many successful Genius Avenue client relationships. Prior to working at Genius Avenue, Mike was instrumental in building leading start-up companies, such as ScriptSave. Mike has a Business Administration degree with an emphasis in Marketing from the University of Delaware.

When Mike is not spoiling his three grandsons, he can be found on the golf course, in his pool or watching his two favorite sports- football and hockey.
Clint Reynolds, Client Relationship Manager
Clint Reynolds is responsible for managing client relationships and ensuring service delivery excellence for Genius Avenue. He has more than 15 years of experience in the insurance and benefits industry in various roles including Vice President of Operations at Preferred Medical Claim Solutions. He also served as an Enterprise-level Account Manager at WageWorks where he was recognized as “Account Manager of the Year” for delivering exceptional client service experience for his clients. Clint has a Bachelor’s degree in supply chain management from Arizona State University.

Clint spends weekends at his children’s sporting events, in his garage working on old cars, or in the woods enjoying some outdoor family fun!

Wyatt Forrest, Account Executive
Prior to his work with Genius Avenue, Wyatt spent four years in the insurance industry in both sales and service roles. Previous positions held include several account management roles as well as handling escalated service issues, employee training and ongoing development. Wyatt graduated with a Bachelor of Arts in Business Administration from Washington State University.

In his spare time, Wyatt challenges himself by concocting new recipes in the kitchen. He's mastered the art of cooking smoked BBQ and various Korean dishes.

Genius Avenue is a portfolio company of Pro Private Equity (PPE). PPE invests in early-stage, private businesses that occupy a niche market position and demonstrate high growth potential. PPE supports this vision through its related management services company, Pro Business Management Services (PBMS) group. PBMS group takes an active interest in cultivating and inspiring leadership, leveraging relevant industry experience and lending a strategic financial and administrative infrastructure.

Together, PPE and PBMS group embody an entrepreneurial spirit that inspires shifting paradigms and embraces the drive to propagate possibilities. By combining entrepreneurial vision and professional services with human and financial capital, PPE and PBMS group transform great ideas into fast growing companies that become positive difference makers in their respective markets.

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About Genius Avenue

Using a consultative approach and our platform of tools, Genius Avenue designs a proven solution for insurance carriers, benefit providers and managing general administrators/underwriters to successfully launch and manage their benefit offerings. Genius Avenue is the d/b/a name for DirectWeb Administrative Services LLC.

7310 N. 16th Street, Suite 228, Phoenix, AZ 85020
Phone: (602) 795-5464
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