Genius Avenue System components are being rolled out to current and new customers. The System’s modular design allows organizations to deploy one or several modules and easily implement other, synergistic modules in the future.
Many value propositions of the Genius Avenue System are common to most or all customers. The Genius Avenue System delivers the ability to engage with members, manage membership, and drive new revenue share opportunities for customers in all target markets.
Genius Avenue allows customers to:
- Create connectivity, increase retention, and improve member satisfaction
- Align member interests with those of the customer by incorporating customer-directed messages and initiatives
- Develop relationships with members who previously had no meaningful connection
- Enhance the membership experience by offering new information, valuable programs
- Influence member behavior and purchasing patterns
- Enroll and administer multiple benefits from multiple vendors on a single, product-agnostic platform
- Include company branding, logos, colors to increase member recognition
- Increase operational efficiency by replacing inefficient and inflexible legacy systems with highly-customizable advanced technology
- Reduce administrative cost: no software to license, buy or maintain