Our goal is to be an indispensable partner in your success.

Our goal is to be an indispensable partner in your success.

Our Partnership Approach

As your partner, we actively engage you throughout the entire process to ensure you are supported before, during, and after implementation.

1. Discovery

We learn about your needs and consult with you to strategize what solutions work best for your organization.

2. Custom Solution

A strategic plan that consists of the specific services you need is outlined in a proposal for your review and approval.

3. Implementation

We assign a project manager and team to tasks and timelines to make sure the project is successfully implemented.

4. Ongoing Support

Our experienced benefit and insurance industry experts provide ongoing support and ideas to help in your success.

The Genius Way

The Genius Way reflects our way of being and is our commitment to our clients. It means delivering superior benefit enrollment, administration and communication services and working collaboratively to create new and better solutions for your needs. We strive to be an indispensable partner in your success.

Our team of experienced insurance industry, customer service, technology, and marketing individuals aims to build relationships based upon openness, trust, reliability, and shared strategic thinking. And if something goes wrong, we promise to take the right action to correct it immediately. To us, that's the Genius Way.

Meet Your Partners in Success

Ben Rozum

Co-Founder, Strategy & Development

Trina Thompson


Agustin Olivero

VP of Financial Operations

Barb Purcell

VP of Technology

Greg Nelson

VP of Sales

Khalid Madih

Process Excellence Director

Lainie Henry

Client Engagement & Onboarding Manager

Elaine Jung

Strategic Partnership Consultant

Rad Masinelli

Strategic Partnership Consultant

Ryan Smart

Workflow Manager

Fatima Moftaqir

Account Specialist

Kristin Wyatt

Account Specialist

Chanel Johnson

Account Specialist

Geoff Hamby

Digital Marketing Director

Kristyna Murphy

Marketing Manager

Michelle Korhonen

Accounts Receivable Manager

Carol Callahan

Licensing & Compliance/Finance

Stephanie Gallanes

Billing Analyst

Jennifer Rangel

Billing Analyst

Eden Fine

Billing Analyst

Aaron Low

IT Director

David Reinkensmeyer

Business Analyst

Duran Roberts

Data Analyst

Neil Wallis

Data Analyst

Learn more about a partnership with Genius Avenue. Contact us ▸

Affiliations and Awards

  • A portfolio company of:

  • Proud member of:

  • Proud member of:

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  • Recipient of:

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  • Recipient of:

    PIMA 40th Ruby Anniversary Award