Genius Avenue helps customers Engage, Enroll and Empower their members through a customized, customer-branded solution. As a result, customers develop stronger relationships with members, improve attraction and retention, improve member satisfaction, simplify administration and achieve a significantly better bottom line.
Genius Avenue is launching the Genius Avenue System, a new solution to solve an old problem:
How can organizations connect with their membership base and align them to organizational interests more effectively in order to achieve a significantly better bottom line?
The Genius Avenue System, powered by proprietary 3EG Technology includes:
- Tools that enable companies to engage and improve relationships with their members and drive behavior;
- Services to enroll, inform, manage, and efficiently administer members; and
- Programs to empower members to make decisions that will positively impact their lives.
3EG Technology is a scalable, secure and compliant platform.
- Microsoft .NET architecture with SQL Server back-end database
- Data transported via 256-bit SSL encrypted protocols (SSL, SFTP, PGP)
- Data stored within SQL Server tables uses 3DES encryption protocol
- Servers protected using Trend Micro Antivirus
- Network protected by Watchguard XTM firewalls
- Third-party port probe conducted monthly against firewall
- Servers hosted at SSAE 16 certified data centers with colocation DR backup
- HIPAA/GLB/PCI-DSS Level 4 compliant
The types of products being managed through the Genius Avenue System include:
- Group and individual insurance plans
- Core: Life, health, disability, dental/vision
- Ancillary: Renters, supplemental, gap, accident, business travel
- Association membership dues
- Loyalty card membership programs
- Non-insurance discount plans
- Identity theft programs
- EAP, Nurseline, Telemedicine