Genius Avenue’s engagement tools allow customers to stay connected to their members through customer-directed messaging that drives member behavior and influences purchasing patterns.
New revenue sharing opportunities are created by presenting products for member purchase. And Nurture Marketing programs communicate this to members on a continuous basis, typically via email.
Nurture Marketing is the process of continuously engaging or contacting your potential and existing customers, through a client’s existing traditional channels and new digital channels, with a series of consistent messages over time to:
- educate on the value of the product or service
- develop/perpetuate a relationship
- introduce and offer new products and services
A nurture campaign has two phases. The first is an initial welcome and introductory messages. The second is ongoing in which content is designed to provide valuable information to the member to maintain their interest and to align member interests with those of the customer’s.